Heinemann brings the Mediterranean sun to Sydney and Gold Coast airports

International passengers travelling through Sydney Airport and Gold Coast Airport can now start their European summer holiday experience early with Heinemann Australia’s new EuroSummer retail programme. The pop-ups showcase a specially curated range of fragrances, skincare, sunglasses and spirits evoking the spirit of an escapist European summer.

Shoppers are greeted by a bright and zesty colour palette framing a vespa, lemon trees, and rustic flooring finishes, inspired by the iconic Amalfi coast. The activation is supported by communications across digital channels such as Heinemann’s web shop, social media, electronic direct mailers. In-store, the campaign is featured prominently on digital screens, and a dedicated EuroSummer ambassador is on hand to welcome shoppers and provide personalised advice and guidance,
Heinemann has carefully selected participating brands to inspire travellers. For instance, the pop-up features citrusy, floral and fruity fragrances from brands such as Dolce and Gabbana, Giorgio Armani and Versace perfect for summer.

Passengers can also explore spirits brands such as Aperol, Pimm’s Cup, Grey Goose and Malfy as they anticipate sipping cocktails while overlooking stunning seascapes. Finally, sunglasses from brands including Gucci, Bottega Veneta, Chloe and Balenciaga are highlighted so that travellers can holiday in style.

Heinemann’s EuroSummer pop-up at Sydney Airport’s Terminal 1 Departures store

Heinemann’s EuroSummer pop-up at Sydney Airport’s Terminal 1 Departures store

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“We are delighted to offer this new concept in Sydney and Gold Coast, creating our own small corner of the Mediterranean as travellers escape Australia’s winter season,” Heinemann Australia Managing Director George Tsoukalas commented. “Our European Summer programme is our latest initiative to make the airport a destination in and of itself, by creating constantly evolving and inspiring experiences.”

Europe is one of Australia’s most popular overseas destinations, with 20 percent of Australian international travellers visiting Europe in 2022.1 Meanwhile, Madrid, Milan, Athens, Barcelona and Rome ranked as the most popular bookings on Australian online travel agency Webjet in the first half of last year.2

The Heinemann EuroSummer programme is running from July until the end of August.

• Heinemann has been operating in Sydney Airport since 2015, after it won the nearly 10,000 sqm master duty-free concession in Terminal 1. Its duty-free concession contract was renewed in 2019 for an additional ten years. Terminal 1 now offers a new Luxury Beauty, Fashion and Accessories store at Sydney Airport. Heinemann opens its department store concept in Sydney Airport’s domestic terminals later in 2023.
• Heinemann Australia won the seven-year Gold Coast Duty Free contract in 2018 and currently operates a departures and an arrivals across a total of 730 sqm.