SAA Honours Winners of “Because We Care” Programme

The Sharjah Airport Authority (SAA) has announced the winners of its “Because We Care” programme, designed to gather customer feedback and insights on the quality of services provided at the airport. This initiative aims to improve service quality sustainably, ensuring an exceptional travel experience that aligns with passengers’ expectations and delivers the highest levels of satisfaction.

Recognising Contributions and Honouring Participants
Dr. Ahmed Al Hmoudi, Director of the Customer Service Department at SAA, along with several officials, honoured the participants of the “Because We Care” programme. Among them were five winners who presented valuable development proposals to enhance the services offered at the airport, including a notable suggestion for improving services for people of determination. The winners were awarded complimentary flight tickets generously provided by Air Arabia, the programme’s main sponsor. Launched for the first time in 2009, the programme serves as a vital platform aimed at fostering communication with customers and offering opportunities for continuous improvement to ensure an elevated travel experience at Sharjah Airport.

Delivering Services at the Highest Global Standards
Drز Ahmed Al Hmoudi emphasised that the “Because We Care” programme exemplifies successful collaboration between the airport and its strategic partners. It reflects Sharjah Airport’s vision of delivering services that meet the highest global standards, further solidifying its position as one of the key facilities that embody Sharjah’s aspirations for excellence and innovation.

Sharjah Airport adopts a comprehensive, multi-channel approach to collecting customer feedback, including satisfaction surveys available on its website (www.sharjahairport.ae) and mobile app, as well as direct interviews with staff. Additionally, personalised surveys are emailed to passengers after their journeys. Feedback is also gathered through social media platforms and interactive surveys displayed on digital information screens within the terminal. This approach provides accurate and real-time data to analyze customer needs and develop services that align with their expectations.